getsmart

Normalizing pot use among kids -- which is what happens when brands hitch their wagons to 4/20 -- poses real health risks to kids. You can lecture about how bad pot is for growing brains and try to get kids to wait as long as possible to try it -- and that may work. But also consider helping kids think critically about the content they see online. Asking questions and seeing where they lead may make 4/20 and the brands that support it not look so groovy after all.

(TIME)  April 20, also known as “420,” is a day popular with many marijuanasmokers who see it as a “national holiday” of sorts and celebrate by getting high. The term “420” originated in the 1970s with a group of California high schoolers who would regularly meet after school at 4:20 p.m. to smoke weed.